With nearly three decades of executive marketing, speaking, training and most importantly, real-life, in-the-trenches experience, her view is radically different. Shamaine appreciates, and shares with listeners, that marketing is not magic, difficult or expensive. It is a consistent approach. Marketing is the life blood of any business; it is all about the customer.
Shamaine has worked for some of the biggest Brands in the world – BT, Kodak, HSBC and Coca Cola, until taking the leap into Self Employment in 2000. Since that time, her main focus has been to help SMEs stop wasting money on their marketing efforts and show them the difference between Brand Marketing & Direct Marketing.